Architecture & journeys
Implementation for GHL-triggered journeys wired into an external iMessage platform via verified APIs and webhooks — Sendblue as the canonical example.
Four pillars — from architecture through how we sequence work with solo founders and busy agencies.
Operator console mentality
Health checks, timelines, webhook replay tooling, correlation tracing, pause switches — failures are diagnosable, not mystical.
Pragmatic phasing
Prove one vertical slice — outbound send, inbound webhook, mirrored GHL thread — before investing in flashy UI or speculative features.
Agency-realistic roadmap
Sequencing that avoids pretending anyone recreates Apple-connective infrastructure overnight while still aspiring to ambitious product outcomes.